Fonda Carranza is an award-winning user experience and interaction designer who uses human-centered design thinking to make information useful and accessible. Throughout each step of the process, she continually analyzes the motivations of human behavior, distilling complex content into streamlined web and mobile experiences in order to meet the exact needs of the user.
Experienced working in responsive web design for both small businesses and corporate clients, Fonda enjoys the entire production experience; from gathering requirements, brainstorming, site-mapping, research and analysis (competitor analysis, surveys, personas, heuristic evaluations, mapping user flows) through design (wireframes, prototypes, usability testing, visual design). With a focus on testing, learning and iterative design, she is motivated by a curiosity for evidence-based decision-making and creative problem-solving. Simply put, she loves finding the sweet spot between business needs, user needs and best practices for the web.
Fonda has a BA in Printmaking from California College of the Arts and an MFA in Web Design and New Media from the Academy of Art University. She feels she’s found her niche in user experience design and strategy.
When she’s not making information useful and accessible, Fonda loves being outside frolicking in the woods, swimming in a river, scrambling over boulders or simply enjoying the outdoors. But despite her love for nature, she has unintentionally killed every plant she’s ever owned, including cacti. Fonda also has an equal appreciation for both vegetables and chocolate.
Location: Oakland, CA
Favorite Game: She grew up in a family with fierce Scrabble competitions, so she can definitely hold her own.
Favorite Places: Her Oakland home. Colorado mountains in the winter. Natural hot springs anywhere. Meow Wolf in Santa Fe, NM. Naoshima, an art island in Japan.
Did you know: Fonda is hypermobile and can jump rope with her arms. She’s also fluent in English and Spanish, and conversational in American Sign Language.