We’re heading to Portland for NTC!

The Kanopi team is heading to Portland! The NTC Conference is one of our favorites, and we can’t wait to see you all there. We even made a travel list on Spotify that’s comprised of songs from Portland artists and bands. Stop by booth #316, or come say hello at one of our sessions. We’d love to see you.

UPDATED March 20th: we updated the post to add the videos of the presentations below. 

Tuesday, March 12: PreConference Day

 

Responsible Tracking: Learning From Your Users Without Being Creepy

Session time: 9:45a – 10:45a
Presenter: Kat White

There are a number of high-impact but unobtrusive ways to learn more about how users interact with your site and your brand. Learn about your users and how they interact with your site. You’ll get a better understanding of the types of tracking tools, the information you can glean, and how to ensure your data tracking is responsible, transparent, and accessible.

Checking Under the Hood: Auditing Your Website for a Smooth Ride

Session time: 11:00a – 12:00p
Presenter: Anne Stefanyk

Site owners fear the day their site “breaks down.” Performing a site audit can ensure you understand the current state of your site, from the back end code level to the front end performance. It can also help you forecast potential problems when adding future features. Attendees will learn the basic building blocks of performing a technical audit.

Developing a Website RFP? Tips on Getting the Responses You Want

Session time: 1:00p – 2:00p
Presenter: Allison Manley

Nobody loves writing or responding to request for proposals (RFPs) but it is often a necessary process. We will discuss the steps it takes to write a good website RFP, but also how to attract the right vendors to bid and what to do to make this process an educational and meaningful experience.

Inclusive Content Strategy

Session time: 2:15p – 3:15p
Presenter: AmyJune Hineline

Inclusivity is at the heart of an effective content strategy. We’ll review what we can do as content authors to ensure our readers feel that we are speaking with them, not at them. We’ll look beyond the semantic markup and structured content to see the strategic value of inclusive, well written content.

Thursday, March 14

Finding a Needle in a Haystack: A Framework for Evaluating CMS Platforms

Session time: 10:30a – 11:45p
Presenter: Kat White

Finding the right CMS for your site feels like the classic “needle in a haystack” problem. Thoughtful platform selection is critical to your online success over the long term. Learn how to sort through the tools to find the best fit for your organization.

Allison Manley

Allison is a recovering (and award-winning) designer who applies her creative and organizational skills to marketing strategy. Her diverse, multi-disciplinary background — which in addition to design includes glassblowing, publishing,...

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