Members expect a straightforward digital experience, but disjointed systems often get in their way. When marketing owns the website, IT owns the AMS, and the events team manages separate software, members feel the friction. This disconnect directly impacts revenue, with 29% of associations experiencing a decline in renewal rates in 2025.
In this session, we break down how to proactively find and eliminate hurdles in the member journey. We provide a practical, four-phase framework to make your value immediately clear, improve join and registration paths, personalize the experience, and use data to boost retention.
Whether you lead membership, marketing, or digital strategy, this webinar will show you how to fix the frustrating parts of your website, making it easier for people to join and renew.
You’ll learn how to:
- Make your value instantly understandable.
- Increase conversion rates by stripping membership forms down to just the essentials.
- Personalize the member experience without adding administrative work.
- Retain first-year members by using a targeted onboarding sequence.
- Identify exactly where users hit dead ends and correct them immediately.
