FundX
Unifying branding and restructuring content for three FundX sites
Client Overview
FundX provides a growing array of advisor and self-directed financial services.
Services provided
FundX mobile gallery
The challenge
FundX has three distinct service lines housed at three different websites. These sites provide investment options, dedicated wealth management, and a resource center with subscription-based newsletter. These three sites, while all supporting the core business, had inconsistent branding and content that was buried and hard to manage. The design of the websites was dated and undercut the experience and professionalism the firm delivers to clients. They needed a redesign that unified their branding across three websites while maintaining distinct content for each site’s core audience.
The solution
We restructured the information architecture and design to better align the three websites with each other. A simple but important change was converting the navigation header into a tabbed interface between sites. Users can toggle between the newsletter signup, the managed funds site, and wealth management services. We also cleaned up the design to provide a less jarring transition between sites.
The result
FundX now enjoys a coherent experience and easy access the full suite of FundX services, and we continue to keep their website secure via long-term support.
