Year-end fundraising is the most critical time for nonprofits, with Giving Tuesday and holiday campaigns driving the bulk of annual donations. But in a crowded digital space, how do you capture donor attention and inspire them to give?
Kanopi’s Senior Project Manager, Andrew Williamson, will share practical strategies to optimize your website—creating seamless donation experiences, building trust with supporters, and leveraging data-driven insights to strengthen engagement for both immediate Giving Season impact and long-term growth.
You will learn how to:
- Optimize the Donor Journey – Streamline homepage messaging and the donation process to make giving effortless.
- Build Trust & Relevance – Keep content fresh, transparent, and emotionally engaging to connect with supporters.
- Leverage Data & Testing – Set up tracking, use testing strategies, and learn what drives conversions.
- Plan for Sustainable Growth – Apply UX best practices, curate compelling content, and develop a roadmap to scale over time.
