With Google’s AI Overviews (SGE), zero-click search behavior, and LLMs like ChatGPT surfacing answers instantly, do traditional ranking signals like backlinks still matter?
In this session, we’ll break down how backlinks, internal linking, and branded mentions still play a foundational role in visibility both in organic SERPs and also in how AI chooses sources. We’ll explore what’s changed, what hasn’t, and where the biggest SEO opportunities lie in 2025 and beyond.
Whether you’re an SEO expert, content strategist, or brand marketer, this webinar will help you reframe your approach and future-proof your strategy in a multi-platform, AI-first world.
Key Talking Points:
- The goal of SEO in 2025 isn’t just ranking; it’s being cited, surfaced, and trusted.
- Backlinks are like resumes, and AI checks who’s vouching for you.
- Internal links help Google and AI ‘connect the dots’ between your ideas.
- If you’re not mentioned, you don’t exist in an AI search world.
- Stop chasing clicks and start earning visibility across the SERP and beyond.
