AI Visibility Assessment

Understand how AI sees—and recommends—your organization.

Why AI Visibility Matters

You optimized your site so search engines could rank it. Now AI platforms decide who to summarize, cite, and recommend—and that answer may not include you.

Today, organizations must also consider how AI systems interpret, summarize, compare, cite, and recommend their expertise.

Your organization may be affected when AI platforms:

  • Leave you out of relevant recommendations
  • Recommend competitors instead
  • Describe your services inaccurately
  • Rely on outdated third-party information
  • Fail to connect your experts with your organization
  • Miss important programs, locations, or areas of expertise
  • Cite other sources instead of your content
  • Characterize your organization differently than you would characterize yourself

The AI Visibility Assessment makes these patterns visible and actionable.

What Is TAVI?

The Trusted AI Visibility Index, or TAVI, is Kanopi’s proprietary measure of how well AI platforms discover, understand, trust, and recommend your organization.

Your score maps to one of five maturity levels:

The 0–100 index

  • Emerging0–20
  • Established21–40
  • Trusted41–60
  • Recommended61–80
  • Authoritative81–100

TAVI gives your whole team—marketing, digital, and leadership—one number they can act on and track.

The Four TAVI Pillars

TAVI is recommendation-first: being technically ready for AI is not the same as being recommended by AI. Each pillar is weighted by how much it drives that outcome.

Can AI find you → understand you → trust you → recommend you?

Discoverability15% of score

Can AI find and process your content?

We review crawler access, rendering, technical readiness, structured content, information architecture, and other factors that influence discovery.

Understanding20% of score

Does AI accurately understand who you are?

We assess whether AI platforms and machine-readable systems understand your organization, services, programs, people, locations, and expertise.

Trust25% of score

Does AI trust your organization as an authority?

We evaluate the credible third-party sources, citations, backlinks, expert signals, and other evidence AI platforms may use to validate your organization.

Recommendation40% of score

Will AI actually recommend you?

We test whether AI platforms mention, cite, rank, and recommend your organization in relevant unbranded, category, informational, and competitive conversations.

TAVI can’t be gamed by technical polish alone—recommendation is weighted highest, and anything we can’t observe is marked “Not assessed,” never estimated.

What’s Included

Every assessment covers five areas:

  • Live AI-answer testing — how seven leading AI engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode, Microsoft Copilot, and Grok) answer real questions about your organization.
  • Your TAVI score and pillars — an overall 0–100 score, maturity level, and the four-pillar breakdown.
  • Competitive benchmark — how your visibility and share-of-voice compare with peer organizations.
  • Site and content evidence review — content quality, information architecture, technical and structured-data readiness, accessibility, and off-site authority.
  • Prioritized recommendations and roadmap — evidence-backed fixes sequenced by impact, with suggested owners.

Full factor-level detail—engines, prompt types, and the signals behind each pillar—is covered in the FAQ below.

What You Receive

Every engagement produces a self-contained, Kanopi-branded report containing:

  • Executive summary
  • Scope and assessment limitations
  • TAVI score and maturity level
  • Four-pillar scorecard
  • Per-engine results
  • TAVI baseline and trend table
  • Pillar-by-pillar analysis
  • AI Search Findings
  • Representative AI exchanges
  • Competitive benchmark
  • Prioritized, owner-tagged recommendations
  • Phased executive roadmap
  • Evidence appendix

Choose Your Starting Point

Start where it fits—two assessment depths, plus ongoing tracking. Compare them, then jump to the full details.

Lite — Snapshot

Establish your TAVI baseline.

Lite provides the complete technology-enabled, analyst-reviewed assessment and Kanopi-branded report without workshops or a live presentation.

Includes

  • Testing across all seven AI engines
  • Overall TAVI score and maturity level
  • Four pillar scores
  • Per-engine scores
  • Technical and structured-data review
  • Automated accessibility review
  • Content-quality review
  • Off-site authority review
  • Competitive benchmark
  • Prioritized recommendations
  • Phased roadmap
  • Evidence appendix

Best For

  • A fast first look
  • Marketing and digital teams
  • Organizations seeking a measurable baseline
  • Teams ready to interpret and act on the report internally

Timing

Approximately 3–5 business days

Full — Assessment

Connect your TAVI findings to strategy and organizational outcomes.

Full includes everything in Lite plus senior strategic advisory support.

Adds

  • Up to five stakeholder interviews
  • Review of organizational goals
  • Review of content and SEO strategy
  • Identification of priority audiences and services
  • Business-KPI alignment
  • Human interpretation and validation
  • Entity and competitive analysis
  • Tailored executive roadmap
  • Live leadership presentation
  • Presentation deck and recording

Best For

  • Organizations with multiple stakeholders
  • Leadership teams seeking strategic guidance
  • Teams connecting visibility to leads, donations, enrollment, membership, service discovery, or other outcomes
  • Organizations preparing for broader implementation

Timing

Approximately 2–3 weeks

TAVI Monitor

Track and grow your AI visibility over time.

Your first assessment establishes the baseline. TAVI Monitor shows whether the work is moving the score.

Each quarter, Kanopi reassesses your organization and adds the results to your TAVI history.

Includes

  • Quarterly TAVI reassessment
  • Updated overall score and maturity level
  • Updated pillar scores
  • Updated per-engine scores
  • TAVI trend chart
  • Movement against the original baseline
  • Competitive visibility changes
  • Analysis of what improved, declined, or remained unchanged
  • Updated priorities
  • Concise report and quarterly readout
  • Regular check-ins

Best For

  • Organizations implementing assessment recommendations
  • Teams investing in content, communications, accessibility, SEO, authority, or technical improvements
  • Leaders who want evidence of progress
  • Organizations monitoring changing competitive conditions

How the Engagement Works

1. Confirm the Scope

Identify the primary website, priority topics, named competitors, relevant audiences, and available data.

2. Test and Evaluate

Assess your website, content, authority signals, competitive position, and performance across seven AI engines.

3. Calculate and Validate TAVI

Calculate the overall, pillar, maturity, and per-engine results, then validate every material score and finding against the available evidence.

4. Deliver the Roadmap

Provide a prioritized plan showing what to improve, who should own it, and which TAVI pillar each action is expected to strengthen.

Full clients also receive stakeholder discovery, KPI alignment, strategic interpretation, and a live executive presentation.

5. Track Progress

Use TAVI Monitor to reassess visibility quarterly and measure movement against the baseline.

Who It’s For

The AI Visibility Assessment is ideal for organizations that:

  • Depend on organic discovery
  • Publish educational or thought-leadership content
  • Operate content-rich Drupal or WordPress websites
  • Want to understand how AI-powered search is changing visibility
  • Need a measurable benchmark
  • Are planning content, communications, SEO, or digital investments
  • Need leadership guidance before investing
  • Believe competitors may be receiving greater AI visibility
  • Want to improve how AI platforms characterize their organization

This offering is particularly valuable for higher education institutions, healthcare organizations, nonprofits, and cultural organizations whose digital presence depends on trusted, authoritative content.

Why Kanopi

Kanopi builds accessible, content-rich websites for mission-driven organizations—the same content and structure AI platforms now read to decide who to trust.

Our expertise spans:

  • AI strategy
  • Proprietary AI visibility measurement
  • Drupal
  • WordPress
  • Accessibility
  • Information architecture
  • Content strategy
  • Search
  • Governance
  • Long-term support

This isn’t a surface scan. We pair live AI-answer testing with site-wide evidence—so the score reflects how AI actually treats you, not a checklist.

Every material score traces to evidence. Anything we cannot measure is identified rather than guessed.

The result is not simply a grade. It is a practical improvement plan.

What Happens Next?

The AI Visibility Assessment can become the foundation for a broader Trusted AI strategy.

Common next engagements include:

  • AI Visibility Optimization
  • Trusted AI Roadmap
  • Content and Accessibility Accelerator
  • Digital Authority and Communications Strategy
  • Managed AI Services

Whatever comes next—better discoverability, stronger authority, or a full AI strategy—the assessment is your starting point.

Frequently Asked Questions

Is this the same as an SEO audit?

No. Traditional SEO audits focus on helping search engines crawl, understand, and rank web pages. The AI Visibility Assessment evaluates how AI platforms discover, interpret, cite, compare, and recommend your organization. There is overlap, but TAVI addresses a different generation of search and discovery experiences.

Do we need to be using AI already?

No. The assessment evaluates how external AI platforms perceive your organization. You do not need to be using AI internally.

Which AI platforms do you test?

The assessment tests ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode, Microsoft Copilot, and Grok.

Why test prompts more than once?

AI-generated answers can change between sessions. Repeated testing helps distinguish consistent patterns from isolated responses and creates a more credible baseline.

Will this include technical recommendations?

Yes. Recommendations may address content, structured data, accessibility, information architecture, crawler access, technical implementation, authority signals, and communications strategy.

Is the accessibility review a full accessibility audit?

No. The assessment includes automated accessibility testing on representative page types and review of semantic-content factors. A comprehensive manual and assistive-technology accessibility audit should be scoped separately.

Do we need to provide analytics access?

Analytics and search-performance data improve the assessment, but they are not required for every component. If data is unavailable, related measurements are marked Not assessed rather than estimated.

Does a high TAVI score guarantee traffic or business results?

No. TAVI measures observed AI visibility and recommendation performance. It does not guarantee traffic, leads, donations, applications, revenue, or other outcomes. Full clients can connect TAVI to relevant business KPIs, but the score should be interpreted alongside those measures rather than treated as proof of causation.

Can you guarantee that AI platforms will recommend us?

No organization can responsibly guarantee a particular AI recommendation. Kanopi identifies the evidence, gaps, and improvements most likely to strengthen your position and measures whether observed performance changes over time.

How often should we reassess TAVI?

We recommend quarterly reassessment for organizations actively implementing improvements or operating in competitive, fast-changing environments. TAVI Monitor provides that ongoing measurement.

Ready to Learn Your TAVI Score?

AI-powered search is already changing how people discover trusted information.

Establish your baseline, understand how you compare with your peers, and get a practical plan for improving your organization’s visibility.