American Medical Informatics Association (AMIA)
Strategic and holistic upgrades to better serve members.
Client Overview
AMIA® (American Medical Informatics Association®) has spent 35 years transforming how people receive care. As informatics has grown, so has its power to improve health outcomes and drive smarter decisions. Today, it’s central to healthcare reform.
Services provided
AMIA Mobile Gallery
The challenge
AMIA was at a turning point. Their website had become outdated and limited. It no longer provided the experience their members expected, or reflected the organization they had become. What began as a need to update the site soon became an opportunity to reimagine and modernize their online presence.
At the same time, their needs were evolving. They didn’t just want someone to handle support requests as they came in. They were looking for a partner who could step back and see the bigger picture. Someone who could help guide their digital presence with intention and a long-term strategy in mind.
The process
Auditing Components
Before diving into the visual redesign, we audited the site’s existing components to understand what we were working with.
Home Page Redesign
We refreshed the homepage design from top to bottom, clearing out anything that distracted and sharpening everything that remained.
The solution
We started by assessing the current state to create stability behind the scenes, then strengthened the foundation while removing friction points that held the site back. But we didn’t stop at maintenance. We turned it into an opportunity to rethink how the site reflects AMIA.
Working quickly, we refreshed the look and feel to match their leadership in the field. We kept the experience familiar and easy to navigate, resulting in a more polished and cohesive presence.
The result
The new homepage launched quickly and gave the team a stronger and more confident online presence. It’s easier to navigate and more aligned with their brand. It’s also better positioned to engage current and prospective members.
But the real shift is how they move forward.
We work alongside their team to improve the experience over time, refining user journeys and strengthening accessibility. We continually make the site easier to manage and evolve. Each step helps AMIA grow and connect more effectively with their audience.
