Research & Strategy Services

We dig deep to understand the why.

Discovery

Activities & Deliverables:

  • Stakeholder Workshops
  • Competitor Analysis
  • Web Analytics Analysis
  • Web Accessibility Audit
  • Content Audit & Analysis
  • UX Audit & Analysis
  • Sitemap & Sitemap Testing
  • Technical Audit & Planning

Data & Analytics

Activities & Deliverables:

  • Google Analytics Setup and Audit
  • User Behavior Analysis
  • Performance Tracking
  • Custom Dashboard & Reporting
  • Google Analytics Advanced Implementation
  • Conversion Rate Optimization (CRO)

Search Engine
Optimization

Activities & Deliverables:

  • Full & Lite SEO Audit
  • Keyword Research 
  • Technical Analysis & Crawl Errors
  • Meta Tag Writing
  • Internal Linking Maps
  • AI & LLM Strategies
  • Content Briefs

Case Studies

Our clients love us.

How the Kanopi ecosystem works:

Frequently Asked Questions

How does the Research & Strategy phase inform web development?

This initial phase is crucial; the insights gathered from user behavior (analytics) and technical planning (audits) build the strong, informed foundation needed to ensure the resulting development and design work is targeted and high-impact.

What kind of web analytics does Kanopi use?

We utilize Google Analytics, focusing on performance tracking, user behavior analysis, device specific metrics and custom dashboard reporting. Our goal is to gain insight into user behaviors and site performance to inform the project approach.

Is web accessibility included in the Research & Strategy phase?

Yes. Web accessibility is an integral part of our process. We perform a Web Accessibility Audit during the Discovery phase to ensure requirements are baked into the project foundation before design or development begins.

Ready to evolve?

We’ll take great care of your site. But most importantly, we’ll take great care of you.

Let’s create something better together.