NPMS 2024

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Cliff Persaud

Tuesday, March 5th at 12:00 PST / 3:00 EST

Beyond Analytics: Enhancing Your Website's UX Through Qualitative Testing

Analytical data is a valuable tool for understanding user behavior on our websites. However, it’s the users’ emotional experience with your website — the ‘why’ behind their behavior — that reveals the truly valuable insights for marketers.

In this session on Day 1 of the conference, Kanopi’s Cliff Persaud outlines the limitations of relying solely on analytics, and how qualitative research can help you bridge those gaps and create a personal connection with your supporters and donors.

Nonprofit Case Studies