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Alameda County Community Food Bank (ACCFB)

A modern, fresh redesign to connect people with food when they need it most.

ACCFB home page on multiple devices

+37% Pages Viewed Per Session

93/100 Accessibility Score

Client Overview

For over 35 years, the Alameda County Community Food Bank (ACCFB) has stood by its unwavering belief that food is a fundamental human right. The ACCFB’s Food Now Program distributes millions of healthy meals annually and is at the forefront of new approaches to ending hunger and poverty in California and the United States.

ACCFB Mobile Gallery

The challenge

ACCFB outgrew its old website and needed an online presence that better reflected the diverse communities it serves — while, most importantly, making it easier for people to find and access healthy, nutritious food fast.

The process


User Experience (UX)

During our discovery phase, we identified several opportunities to improve ACCFB’s information architecture. We applied our findings to a tailored UX strategy, creating an optimized site map with clear pathways for users to find relevant information quickly.

ACCFB optimized site map


With content and UX strategy in place, we crafted wireframes that acted as structural blueprints for key page layouts and components on the soon-to-be redesigned Food Now Program website.

ACCFB optimized site map

The solution

By undertaking thorough user research at the start of the project, we identified what users want and need from the Food Now Program site, creating a content and UX strategy that meets both user and ACCFB needs.

Next, our creative team crafted mood boards and wireframes to help lay the groundwork for visual direction and design, presenting user interface, typography, imagery, and color options.

Our strategy, design, and development teams worked together closely to ensure all solutions were workable — and that the new site would be as easy to update from the backend as it is to navigate on the front end.

Key features


ACCFB Food Now Program Home Page

By introducing action-based main navigation and prominent call-to-action buttons, users can find what they need fast — whether they want food delivered or need help applying for California’s CalFresh Food Program.

Location Map

ACCFB Food Now Program Location Map

A user-friendly location finder was a top priority for the Food Now Program. People can now find pantries nearest to them with just a click of their mouse.

Pantry Information

ACCFB Food Now Program Individual Pantry Page

Key information about each pantry is displayed for the user, including approximate drive time and any intake forms that are needed. The new site connects with an external database to get individual pantry details, ensuring the site is always up-to-date with the latest information automatically.

The result

ACCFB’s Food Now Program has a site that is a delight to navigate and reflects the diverse communities it serves. The new website allows residents of Alameda County to access healthy, nutritious food when they need it most, quickly and easily.

Launching the redesigned site was just the beginning, however. We’ve set benchmarks to measure the new site’s performance, which include surveying users for feedback and training the ACCFB team to collect vital site usage data — all of which will help us provide ongoing website improvement.