International Association of Business Communicators
Client overview
The International Association of Business Communicators (IABC), is a diverse global membership association with thousands of members from around the world. They provide educational opportunities, certification, award programs, resources, and publications centered around supporting business communication professionals globally.
The Challenge
IABC had multiple websites that were difficult to update and weren’t mobile-friendly. With the IABC brand spread across multiple sites, their team had to recreate content for each website as well as maintain numerous platforms and domains.
The Process
Discovery
During the discovery phase, Kanopi did a deep dive on the main IABC domain and looked at how IABC site users navigated through each of their multiple websites in order to enhance the user experience.
Development
We developed visual components that let IABC craft new pages and easily ensure brand consistency. This also gave the IABC the ability to present information to their members in more digestible bites by using color cues, images, clear headlines and buttons.
The Solution
Enhancing the user experience for both internal and external users.
Kanopi was able to reimagine the visual look and feel of the main IABC website and merge three separate domains to live under a single, easy to use WordPress site.
Key Features
Dynamic layouts
Kanopi simplified the admin interface and provided dynamic layouts that IABC could update on their own with ease.
Simple sign-in
Kanopi built a single sign-in solution and migrated content from not one, but three separate sites, merging the three separate domains to live within a single main website.
Enhanced Membership Area
Using ACF repeater fields, Kanopi created a fully customizable chart that is also responsive. IABC can now choose if it needs subdivisions used on the individual side, or multiple columns used on the membership side.
The Results
Bringing together multiple sites has given the IABC a consistent look and feel and an improved online presence. They are able to support their global membership with a single website, which also cuts down on site maintenance. What was once a site where information was buried and often in PDF form, IABC now has a mobile-friendly WordPress site that meets the needs of their users through content that’s easy to access.
