UC Berkeley Center for Long-Term CyberSecurity (UCB CLTC)

The Center for Long-Term Cybersecurity (CLTC) at UC Berkeley is a community of students and alumni representing the next generation of leaders in industry, public interest, and cybersecurity research. Their grantees and in-house researchers are tackling important questions that will shape the future of cybersecurity, as they provide a bridge between cutting-edge academic research and real-world industry and policy needs. The school is dynamic and innovative, but its website was not; the site was static and built on a limited platform that didn’t support their growing needs and goals. CLTC needed to be able to provide resources to students and practitioners, as well as education on many robust topics.

With extensive experience supporting clients in higher education and technology, Kanopi was brought on to transform the site and add dynamic features to support CLTC’s goals. Using our strategic approach, including a full site audit and stakeholder discovery sessions, we created a site plan that would bring life to the website and enhance the experience for users. Starting with the homepage, we created a new user-friendly design and content strategy that positions CLTC’s unique value propositions front-and-center. We then introduced an entirely new site navigation to create critical user pathways.

Our approach to content management was one of the most valuable updates to the CLTC site. With a vast repository of resources, the reorganization and filtering functionality allows users to easily find what they need and discover content.

Some of the key content updates included:

• Creating a dynamic job board with an easy to manage back-end
• Updates to the Grant pages with easy to upload CSV functionality and filtering
• Updates to Programs and Partnerships  pages to cohesively integrate everything into the site
• The addition of ‘Search’ functionality with additional refinements
• Hubspot integration to support in data collection and campaign management

By bringing Kanopi on as their strategic web partners, CLTC has achieved enhanced user engagement and reach — important metrics when it comes to spreading awareness for their program, grants, and scholarly articles. For a dynamic organization with lofty objectives and innovative ideas, on-site search and filtering allows users to engage with content, apply for jobs, and join the community.