Enterprise-level businesses require a reliable and scalable website if they want to compete with other large organizations and grow in this digital era. Often, enterprise leaders turn to expensive and complicated customized web solutions to host their site, as they need a system that is robust enough to support their complex data and processes.
WordPress, an open-source content management system, has been tossed around as a possible solution for enterprise needs for a while now. Even though this CMS powers websites like the New Yorker and Disney, there is still a common misconception that WordPress can only really support simple sites and basic blogging.
How can a free, community-based system really handle all of an enterprise’s complex needs?
We at Kanopi have seen WordPress evolve to the comprehensive and scalable solution it is today. In this guide, we’ll be covering how exactly WordPress can serve enterprise needs and its unique benefits to growing your business. Let’s start by answering some of the most frequently asked questions we hear about WordPress for enterprise.
WordPress for Enterprise: Quick FAQ
What is an enterprise?
When we say “enterprise,” we are referring to a for-profit business or company. These are more than just any business that makes money ─they are often large, even multinational, corporations with multiple domains and thousands of users accessing their sites at once.
What do enterprises need from websites?
Enterprise websites require the ability to handle significant traffic and user engagement. Often, these sites will need to support features like:
- Localization – The process of adapting your site to the local language and culture in a target market.
- Multilingual content – A way to manage content in different languages on one domain by creating translations for visitors to switch between.
- Microsites – An individual web page or site made to function as a separate entity but still a part of your existing website.
- Complex access requirements and permissions – The ability to allow specific users to access certain features or permissions.
What is the WordPress CMS?
Historically, WordPress was a simple blogging platform that allowed users to upload posts, organize them by category, and customize them with fun themes.
Now, WordPress has over 57,000 plugins that can expand its core system and over 7,000 themes to choose from. With its flexibility and scalability, this CMS has the functionality to build websites of all sizes, even for enterprises. Plus, it’s completely free to download.
What are the common WordPress misconceptions for enterprises?
While WordPress is an exceptional platform for many reasons, there are still plenty of folks who have misconceptions of its limitations and capabilities. Here are a few common misunderstandings:
- WordPress is only for blogs and is not a true CMS – As mentioned before, WordPress powers almost 42% of all websites, meaning it can do much more than just blogging.
- WordPress is not great for security – While third-party plugins may leave a little bit of risk, the core system is actually incredibly safe. WordPress has also recently begun investing in fast security releases, with a team of 50 experts managing them.
- Open source is not reliable at the enterprise level – This is not the case in reality, as massive sites like Facebook and Google also use open source systems to power their tech.
- WordPress leaves you on your own with no support – Thanks to WordPress’ large open-source community, there’s access to tons of contributors and developers that create new plugins, themes, and features every day, as well as answer questions and improve bugs when they do come up. As a well-known and popularly-used CMS, WordPress has plenty of support from millions of users, developers, and more.
As WordPress continues to evolve, more name-brands and enterprise businesses are starting to see how its system not only meets their current needs but also grows as they do. If you’re looking to upgrade your enterprise site, make sure that the WordPress CMS is on your radar.
11 Benefits of WordPress for Enterprise
Chances are, almost half of the websites you visit are powered by the WordPress CMS. But what exactly can the WordPress CMS bring to your enterprise business?
- High ROI – The ROI of WordPress for enterprises is crazy high compared to other proprietary systems, especially in terms of the total cost of ownership (WordPress is free!) and speed of implementation. Building and testing new features can be done in just a few weeks because of the easy access to themes and plugins. Making fast enhancements is always a plus for any growing enterprise business.
- Strong security – As mentioned earlier, WordPress has consistent updates and security releases to protect users from common hacks. You can always also turn to additional security plugins to further protect your site.
- Access to third-party tools – Because WordPress is so popular, there is already a vast collection of third-party tools that are ready to integrate with your system. This means your enterprise business can quickly add features and make site updates without having to invest in expensive custom solutions. Besides the many free tools, enterprise businesses can also invest in premium paid plugins with added support!
- Highly customizable and easy to use – At first glance, the WordPress platform is perfect for non-technical users. This ensures that any of your enterprise businesses’ team members can jump in and make necessary changes as needed.
- Open-source community – One of the most valuable features of WordPress is the open-source community supporting its development. These contributors create new plugins, themes, and features to help WordPress users customize their site to their needs. Plus, this community is always growing and evolving!
- Enterprise media management – Enterprise businesses will naturally deal with organization documents, visual media like photos and videos, and even audio. With WordPress, you can upload and manage just about any media type in a streamlined and intuitive manner. Manage media on the backend and then edit it visually on the frontend easily.
- Industry support and integration – Not only do you have access to tons of community made plugins and tools, many major industry companies are also creating direct integrations with WordPress. These companies include MailChimp, Constant Contact, Buffer, and even Google Analytics.
- User management and multisite subdomains – It’s natural to assume that your enterprise website will need to run a network of subdomains or microsites, and give access to only a select number of team members. WordPress supports multisite usage with Super Admins, a user role that has the ability to set up networks and control user permissions across them.
- Low cost – Perhaps one of the most amazing aspects of WordPress is its low cost. Its core system is open-source and thus free to download. This way, you don’t have to make a hefty investment like you would with a proprietary platform or customized solution.
- International capabilities – For enterprise businesses, it’s essential that your website is scalable on an international level. WordPress is available in over 100 languages, ensuring you can effectively reach your global audience.
We save the best for last! Our favorite WordPress for enterprise benefit is…
- High agility – This is the true differentiator between proprietary and open-source.
Your enterprise business’ next goal is always going to be starting a new project, making processes more efficient, or releasing updates, all without compromising quality.
That’s why you need a system with high agility, like WordPress. With easy collaboration between content editors and developers, the WordPress system allows your team to build and expand website features quickly, all without breaking the bank.
Is your WordPress enterprise website ready to launch? Check out our PreLaunch Checklist to be sure.
WordPress for Enterprise: How A Website Agency like Kanopi Help
Do you have a large-scale project in mind? Or do you already have a built-out enterprise-grade website and just need support?
We at Kanopi are experts in WordPress support and development and know exactly what enterprise businesses need from their website and content management system. Plus, we have a dedicated enterprise support tier that is custom to your business needs.
Our Kanopi professionals aren’t just about setting up your WordPress enterprise site. We work closely with your enterprise business to get a comprehensive understanding of your unique needs and goals to figure out how your WordPress website can best support them. As you get up and running, we take a continuous improvement approach to ensure that your site is always gradually improving over time— perfect for a quickly growing and expanding enterprise business.