RankBrain. It sounds like it could be the name of a diabolical character from an early ’90s cartoon who is trying to outsmart humans and take over the planet. In actuality, RankBrain refers to one of Google’s latest publicly announced algorithms. It is a type of machine computing (artificial intelligence) the search engine uses to help it rank websites in its search results. Or in simpler terms, RankBrain is Google’s way of handling overly wordy search queries.
In our most recent post for GoDaddyGarage, we break down what RankBrain actually is (It’s much more exciting than evil cartoon characters!) and how to harness the power of ‘Machine Learning’ to better optimize your website to reach your target audience.
To learn more about how we help our clients improve their online presence as part of our search engine optimization strategy work, contact us today!