Erin van der Lee

Content Strategist & Copywriter

As a Content Strategist at Kanopi, Erin helps clients tell their unique story through high converting and compelling copywriting. She’s a passionate storyteller, and loves helping clients use the right words to achieve their website goals. Before joining Kanopi she led marketing teams in the Tech world, specializing in education (EdTech) and financial services (FinTech). She’s been published in Forbes, National Post, and Financial Post, and has led content campaigns for clients like PayPal, BigCommerce, and Telus.

Erin loves collaborating with her talented Kanopian colleagues to make client dreams come true. She has a keen attention to detail and a passion for language; a well placed oxford comma (or a well used pun) makes her day.

Outside of Kanopi you’ll find her moving her body near the ocean; her weekly activities include yoga, meditation, trail running, paddle boarding, and kayaking.


Skills

Content Strategy, copywriting, SEO,  developing tone of voice style guides, thought leadership, ghost writing, digital advertising, WordPress, HTML & CSS

Favorite Game

Bocce or Frisbee Golf

Favorite Places

Island hopping in SE Asia, her family’s house in Loreto Mexico, Cox Bay beach in Tofino, her yoga mat, or a sailboat on a sunny day.

Did you know?

Erin reads Tarot cards for family and friends! She also lived in SE Asia for 2 years.

Sunshine Coast, BC