Full Build

Physicians for Human Rights

Client since
Content Migrated
3,000 +
Increase in Sessions Per User
+ 24 %
Live Site

Using WordPress and Gutenberg for complex content strategy.

In 1986, Physicians for Human Rights (PHR) was founded on the idea that physicians, scientists, and other health professionals possess unique skills that lend significant credibility to the investigation and documentation of mass atrocities and human rights abuses. While PHR was striving to advocate for others around the world, their website was worlds behind. It was not responsive, the CMS was nearing end of life, and had no flexibility to accommodate either large amounts of content or complex layouts. PHR needed a scalable, sophisticated experience that would look great on any device and be supportive of their varied content.

Working with a design partner who completed the discovery and design, Kanopi implemented the strategy work in development. We created functional requirements out of the designs, and chose WordPress as the new CMS. The designs brought the visuals up to date, and improved the user experience by creating layouts that met their high-volume content needs. Using Gutenberg, Kanopi was able to translate those seemingly simple designs into the complex functionality and content strategy needed, resulting in a more sophisticated and versatile system for editors, and an improved experience for site visitors.

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