Website Growth Plan

Logi Analytics

A strategic website redesign for a rapidly growing and cutting-edge analytics platform
Logi Analytics Homepage

Client Overview

Logi Analytics is the developer of business intelligence and data visualization solutions for cloud, big data, live streaming data, multisource, and embedded analytics. With a rapidly growing customer and developer base, their site users were becoming more sophisticated. Logi Analytics acquired Zoomdata, which continued its trajectory as one of the industry’s most advanced embedded analytics company.

View Live Website

The Challenge

Logi Analytics recognized their site needed improvements to increase traffic and bring more qualified leads. With an increased potential user base, the site’s user journey, calls to action, visuals, and overall interactions had become out of date.

The Process

Website Growth Plan

Part of the website growth plan was to complete a SWOT analysis of the existing home page. This gave us the strategy needed to move forward with a plan that hit the business goals and increased conversions.

Logi Website Growth Plan

Visual Design

The user experience focused on providing intuitive pathways for their audience to gain more in-depth information about the platform and its benefits. Our partnership led to an elevation of their existing brand cues to better reflect their innovative nature and the visual language to further resonate with their audience. We created modern component styles, icons, and imagery that more deeply echoed the Logi Analytics brand.

Logi new home page design

The Solution

In just six weeks, Kanopi researched Logi Analytics customer and business needs, identified quick wins, made design and development changes, and pushed them live. These tasks included understanding the KPIs that Logi Analytics needed, followed by acting on that data by creating new hero images that better represent their brand’s message. Exploring pain points in existing UX helped us improve forms and CTAs for increased conversions and rework the navigation, leading to a better user experience.

We introduced a new and fresh redesign to focus user pathways, using a data-driven approach. We elevated the visual language and user experience to reflect the market and their potential audience segments more accurately.

Key Features

Logi Product Grid

Product Grid

The homepage now clearly and beautifully defines Logi’s product set on their homepage to further user discovery.

Logi Persona uses

Persona Uses

Defining each of their key personas’ benefits takes the guesswork out of their audience’s discovery.

Logi Solutions page

Solutions, Benefits & Features

The Products landing page provides key information to help people make an informed decision on which products make the most sense for them, versus providing only marketing messaging “fluff.”

The Result

Reduced Bounce Rate
- 30 %
Increase in session duration
+ 37 %
Increase of pages per session
+ 5.6 %
Brett Hansen of Logi Analytics
Brett Hansen Chief Marketing Officer

We were seeking a web agency who would partner with us to transform our web experience. It was essential that they bring not only design and technical expertise but also a strategic approach for a website design refresh. We are delighted by Kanopi’s data-driven methodology and their execution of our site refresh that included specific redesigned pages and technical SEO improvements.

Logi Analytics Client Since 2021

Related Work