WordPress is practically a household name at this point, well-known as a leading content management system (CMS) worldwide, with features and functionality to build websites of all sizes. Despite this, there’s still a lingering myth out there that it’s best for smaller sites that aren’t very complex, since it was originally built as an easy-to-use platform for bloggers.
It’s time to debunk that once and for all.
WordPress as a CMS has the capacity to scale, and is being used by some of the biggest companies out there to power their websites (…did you know, CNN, Sony Corp., TIME, and Disney’s websites are all built on WordPress?). According to WordPress.org’s own stats, 60 million websites around the world now rely on their platform — nearly 40 percent of all websites.
If you’re an Enterprise-level company, and WordPress isn’t on your radar as a CMS, it should be. Here are 5 reasons why WordPress is a great choice for larger organizations with more robust website needs.
1. WordPress has a high ROI because it’s open source.
The ROI of WordPress for enterprise is off the charts compared to proprietary systems when it comes to total cost of ownership and speed of implementation.
When it comes to building and testing new site features, this can be done within just a few weeks, because of the availability of themes and plugins. Being able to make fast enhancements in a cost-effective way is great for the bottom line for any enterprise business.
2. It’s secure (really).
Another myth that needs to be busted is that WordPress is not secure. Sure, there are some third-party plugins within the platform that have experienced attacks, but the core software is incredibly safe. As more and more businesses have moved to WordPress, their team has also invested in fast security releases, and a team of 50 experts including lead developers and security researchers to manage it.
3. Third-party tools already exist within the platform.
The market dominance of WordPress means there’s typically a pre-existing integration for many third party tools or systems, so you businesses can quickly make updates, without needing to invest in custom solutions. Specifically, Strong GraphQL and REST API and two tools that give advanced functionality and flexibility for omnichannel experiences and high-concept, performant front ends.
While there’s many free tools available, enterprise-level businesses can also choose premium paid plugins, which come with support. That can be reassuring for larger companies that need professional support in place for streamlined processes.
4. WordPress is highly customizable and easy-to-use.
Did we mention the third-party tools? WordPress’s Plugin Directory has more than 50,000 options. And, not only are they easily accessible, they’re easy to integrate and use.
The WordPress platform itself was also designed for non-technical users and marketers, allowing team members of all skill sets to make updates if needed. The core functionality of WordPress lends itself well to both the simplest and the most ambitious digital experiences. Businesses can rapidly iterate and increase the sophistication and complexity of their site with a flexible set of tools.
5. The open-source community means it’s always improving.
There’s a large open-source community that regularly contributes to WordPress by creating new plugins, themes/designs, and features. This community is invested in improving the platform, as they’re WordPress users themselves. That’s the beauty of open source.
Open source hasn’t historically been embraced by enterprise-level businesses, but that’s changing. Businesses of all sizes are seeing the benefits of open source. It offers freedom and flexibility, while giving access to an entire ecosystem of developers, designers, and WordPress-focused agencies.
Shameless plug: we’re one of them! Reach out if you’re interested in discussing more of the benefits of WordPress as an enterprise platform.